WhatsApp Workflow Automation Pricing for Singapore SMEs
Clear setup and monthly pricing for WhatsApp sales, service, booking, quotation and follow-up workflows.
Start small with one focused WhatsApp workflow, or scope a larger workflow transformation project when your business needs deeper automation, integrations or grant-aware planning.
Published plans cover platform access and standard setup. Custom workflows, integrations, dashboards, data migration, enterprise rollout and grant-aware transformation projects are scoped separately. Third-party WhatsApp Business Platform or Meta message charges may apply.
Starter Assistant
Best for SMEs starting with one focused WhatsApp automation workflow.
⭐ Best for SMEs starting with one focused WhatsApp automation workflow
Growth Workflow
Most suitable for SMEs handling daily enquiries and needing 2–3 structured workflows.
⭐ Most suitable for SMEs handling daily enquiries and needing 2–3 structured workflows
Operations Platform
For teams that need multiple workflows, team handling, reporting and integration-ready structure.
⭐ For teams that need multiple workflows, team handling, reporting and integration-ready structure
Workflow Transformation Project
For custom industry workflows, dashboards, CRM/ERP/calendar integrations, enterprise rollout and grant-aware transformation planning.
How WhatsAI Pricing Works
Pricing depends on setup complexity, number of workflows, automation depth, channels, AI usage, integrations, support needs and whether WhatsApp Business API or BSP costs apply.
We help you map the right scope before quoting, so you only pay for what your business actually needs. Start with one focused workflow and expand as you grow.
Third-party costs may apply — WhatsApp Business Platform, Meta message charges, payment gateway fees and integration costs are billed separately where applicable.
What Is Typically Included
Discovery and Workflow Mapping
We map your customer journey and define the right WhatsApp workflow.
Conversation Flow Design
Structured questions, options and routing logic designed for your business.
AI-Assisted Enquiry Handling
AI handles routine questions and captures structured details.
Guided Questions and Options
Buttons, quick replies and guided prompts reduce back-and-forth.
Handoff and Follow-Up Logic
Clear escalation rules and follow-up reminders built in.
Basic Dashboard and Reporting
Visibility into enquiries, stages and outcomes where included.
Testing and Launch Support
We test, refine and help you go live with confidence.
What May Be Extra
Third-party costs and optional add-ons are scoped separately based on your requirements.
WhatsApp Business Platform / BSP Charges
Third-party WhatsApp platform charges billed separately by Meta or your BSP.
Meta Template and Message Charges
Message costs based on Meta pricing and message categories.
CRM, Calendar or Payment Integrations
Custom integrations scoped based on complexity and requirements.
Custom Reporting
Advanced dashboards and custom analytics beyond standard reporting.
Additional Workflows
Extra use cases beyond the initial plan scope.
Ongoing Campaign or Content Support
Content updates, campaign management and ongoing optimisation.
Payment Gateway Fees
Transaction fees from your payment gateway provider where applicable.
Cost-Conscious Automation
As WhatsApp Business Platform pricing evolves, the goal is not endless AI chat. WhatsAI uses structured questions, buttons, guided options, templates and early handoff to reduce wasted messages and improve outcome quality.
Each interaction is designed to be more purposeful — capturing complete details, routing to the right next step and minimising unnecessary back-and-forth.
The goal is not more automation for the sake of automation.
The goal is fewer wasted messages, clearer customer intent and better business outcomes.
What Standard Plans Include
Standard plans are designed for businesses that want to start quickly with WhatsApp automation using pre-defined workflow patterns and guided setup.
WhatsApp automation setup for defined use cases
Guided workflow configuration
AI-assisted replies and structured intake where included in the plan
Basic testing and go-live support
Platform access based on the selected plan
WhatsApp and Meta usage charges billed separately where applicable
Need Something Very Basic?
If you only need a simple WhatsApp assistant for one focused use case, start with the Starter Assistant plan. It is suitable for enquiry capture, simple FAQs, booking requests and basic follow-up prompts.
For businesses that only need the free WhatsApp Business App features, SaMaS will be transparent and advise when automation may not yet be necessary.
Need a Custom Workflow or Enterprise Rollout?
Larger projects are scoped separately because they may include multiple departments, custom workflows, integrations, dashboards, data handling, approval rules, reporting and phased rollout.
This is the right path for businesses that want WhatsApp to become part of their sales, service or operations workflow — not just an auto-reply tool.
What Is Scoped Separately
Some businesses need more than a standard WhatsApp automation plan. Custom implementation is scoped separately so the project reflects the real workflow depth, integration effort and business outcome expected.
Custom industry workflow engineering
CRM, ERP, calendar, inventory, payment or internal system integrations
Management dashboards and reporting beyond standard views
Custom AI knowledge preparation and testing
Data migration or historical conversation import
Multi-department rollout
Enterprise security, governance or approval workflows
Grant-aware project documentation or proposal support
Onsite workshops or detailed process mapping
This is why a custom workflow transformation proposal may be priced differently from the standard public plans shown above.
What Is the Automation Launch Pack?
WhatsApp automation works best when workflows are designed correctly from day one.
Requirement discussion
Understand your business needs
Workflow & conversation design
Plan optimal automation flows
Bot configuration & testing
Build and test your agent
Deployment & go-live support
Launch with confidence
This ensures your WhatsApp automation is reliable, compliant, and effective.
Meta Business Agent & WhatsAI Workflow Readiness
Meta is introducing native AI capabilities for businesses on WhatsApp through Meta Business Agent. For some SMEs, this may be useful for basic replies, product questions, lead qualification and customer handoff where available.
SaMaS helps businesses assess and configure their WhatsApp AI path properly — from native Meta Business Agent setup and knowledge preparation to deeper WhatsAI workflows, Business Platform/API setup, CRM integration and grant-aware transformation projects.
Native Meta AI is useful for simple customer conversations. SaMaS WhatsAI is designed for businesses that need structured workflows, business rules, follow-up discipline, reporting, integrations and human handoff across sales, service and operations.
Meta Business Agent availability, features and pricing depend on Meta’s rollout, account eligibility and Meta’s applicable terms. SaMaS does not guarantee Meta Business Agent availability, approval or pricing.
Meta Business Agent Setup Assist
For SMEs that want help checking availability, setting up native Meta Business Agent, connecting website/catalog knowledge, defining tone, testing replies and setting handoff rules.
AI Knowledge Preparation Pack
For preparing FAQs, service details, price lists, product information, response tone, escalation rules and human handoff instructions.
Meta AI + WhatsAI Workflow Review
For businesses that want to decide whether native Meta AI is enough or whether they need custom WhatsAI workflows, API setup, integrations or dashboards.
Business Platform / API Setup
For businesses that need WhatsApp Business Platform setup, templates, webhooks, API workflows, approved message flows or system integrations.
WhatsApp Number, Display Name and Username Readiness
WhatsAI is designed around your WhatsApp business identity — including your existing WhatsApp Business number, business display name and username readiness as WhatsApp usernames become available to eligible business accounts.
For most businesses today, the WhatsApp Business number remains the foundation for customer communication and Business Platform setup. As WhatsApp usernames roll out, SaMaS can help businesses think through how usernames, display names and customer-facing links fit into their WhatsApp automation journey.
Availability of WhatsApp usernames depends on WhatsApp rollout, account eligibility and platform rules. SaMaS does not guarantee username availability, reservation or approval.
Looking for Grant Support?
Planning WhatsApp automation but concerned about upfront cost?
SaMaS WhatsAI can help Singapore SMEs structure WhatsApp automation as a practical digital transformation project — with clear workflow scope, business outcomes, productivity improvements and implementation phases.
For eligible companies, this may support internal evaluation and discussion of available Singapore business grants such as EDG or other suitable project-based grant routes, subject to official eligibility and approval.
Different grants apply to different company profiles and project scopes. SaMaS helps define the WhatsApp automation scope, workflow outcomes and implementation approach so eligible businesses can explore suitable grant options through the proper channels.
Grant-aware projects are usually scoped as broader workflow transformation projects, not basic starter automation plans.
Important: grant-supported projects should not commence, be paid for, or be contractually committed before the required grant process is completed.
Optional Implementation Packs
Extend your WhatsApp automation capabilities with focused implementation support
Additional Workflow Pack
SGD 299For adding another structured WhatsApp journey such as booking, quotation, support triage or post-service follow-up.
AI Knowledge Preparation Pack
SGD 399 (one-time)For preparing FAQs, business rules, service descriptions, response tone and escalation rules.
Campaign Setup Pack
SGD 499For approved template planning, campaign flow setup and follow-up structure.
Integration Pack
CustomFor CRM, ERP, calendar, inventory, payment or internal system connections. Pricing to be scoped based on system and API readiness.
Dashboard & Reporting Pack
CustomFor management visibility, enquiry tracking, team performance and custom reporting needs.
Grant-Aware Project Scoping Pack
CustomFor larger Singapore SME transformation projects where scope, outcomes, phases and supporting proposal materials need to be prepared.
Frequently Asked Questions
What affects WhatsAI pricing?
Pricing depends on setup complexity, number of workflows, automation depth, channels, AI usage, integrations, support needs and whether WhatsApp Business API or BSP costs apply. We help you map the right scope before quoting.
Are WhatsApp Business Platform charges included?
No. WhatsApp Business Platform or BSP charges, where applicable, are billed separately by Meta or your BSP. WhatsAI pricing covers platform access, workflow design, setup and support — not third-party WhatsApp messaging costs.
Are Meta message charges included?
No. WhatsApp or Meta usage charges, where applicable, are billed separately based on Meta pricing and message categories.
Can I start with one workflow?
Yes. Many SMEs start with one focused WhatsApp automation workflow and expand later into more use cases, integrations or a larger workflow transformation project.
Can integrations be added later?
Yes. Integrations with CRM, calendar, payment or internal systems can be scoped and added as your business needs grow. Integration complexity affects pricing.
Is there a monthly platform fee?
Yes. Monthly platform fees cover platform access, AI-assisted workflow handling and support. See the pricing plans above for current monthly fees.
Do I need WhatsApp Business API to start?
Not necessarily. You can start with a basic WhatsApp automation setup and move to WhatsApp Business API when you need templates, multi-user handling, integrations or higher messaging volume. See our WhatsApp Business API page for details.
Do I need a new WhatsApp number?
No. You can use your existing WhatsApp Business number.
Do you provide WhatsApp numbers?
No. Businesses use their own numbers to stay compliant and in control.
Can I upgrade my plan later?
Yes. Plans can be upgraded or changed anytime.
Can Singapore SMEs explore grants for WhatsApp automation?
Yes, eligible Singapore SMEs may explore suitable grant routes for broader WhatsApp automation, customer workflow or digital transformation projects. Grant suitability depends on the company profile, project scope, business outcomes, timing and the relevant agency’s assessment.
Can WhatsApp automation be part of an EDG project?
Potentially, if the project is scoped as a broader business upgrade, productivity, innovation or workflow transformation initiative with clear outcomes. SaMaS can help define the workflow scope, implementation plan and expected productivity improvements. Eligibility and approval remain subject to official assessment.
Can SaMaS guarantee grant approval?
No. Grant approval is assessed by the relevant agency. SaMaS can help structure the WhatsApp automation scope and supporting project proposal, but approval is not guaranteed.
Does WhatsApp Business API setup automatically include Meta Business Agent?
No. WhatsApp Business Platform/API setup and Meta Business Agent setup are different layers. API setup supports messaging infrastructure, templates, webhooks and integrations. Meta Business Agent is a native AI capability from Meta that may be available depending on rollout, account eligibility and Meta’s rules. SaMaS can help businesses assess, configure and align both where appropriate.
If Meta provides AI, why do I need SaMaS WhatsAI?
Native Meta AI can help with basic replies and simple customer questions where available. SaMaS WhatsAI focuses on structured business workflows — enquiry capture, lead qualification, appointment booking, routing, reminders, follow-ups, human handoff, reporting and integration with CRM, calendar, ERP or internal systems.
Can SaMaS configure Meta Business Agent for my business?
SaMaS can help SMEs prepare business knowledge, define tone and handoff rules, test responses and configure Meta Business Agent where the feature is available to the account. Availability and final capability depend on Meta’s rollout and platform rules.
Why is a custom workflow project priced differently from the public plans?
Public plans cover standard platform access and guided setup for defined workflows. Custom workflow projects may include process mapping, custom journey design, CRM/ERP/calendar integrations, dashboards, approval rules, data handling, testing, rollout support and grant-aware documentation. These are scoped separately based on effort and business requirements.
Can I start with a basic plan and upgrade later?
Yes. Many SMEs can start with a focused WhatsApp automation workflow and expand later into more use cases, integrations or a larger workflow transformation project.
Can SaMaS help with WhatsApp usernames?
SaMaS can help businesses plan their WhatsApp customer-facing identity, including existing WhatsApp Business number, display name and username readiness as WhatsApp usernames become available. Username availability and approval depend on WhatsApp rollout, account eligibility and platform rules.
Can grant support apply to the basic Starter Assistant plan?
Basic starter automation is usually best treated as a simple self-funded rollout. Grant-aware planning is more relevant for broader workflow transformation projects with defined scope, outcomes, implementation phases and productivity improvements, subject to official eligibility and approval.